NikePersil
LIVE PROJECT WITH UNILEVER
NikePersil is a speculative collaboration between Persil and Nike, built around a simple insight: every great performance leaves a mark.
By celebrating dirt as a badge of effort rather than something to hide, the partnership repositions Persil from detergent to performance enabler. A co-branded identity, 360 campaign and range of three collaborative products were developed to seamlessly bridge both brand worlds, creating an authentic connection between sport and garment care.
SKILLSET
Strategy / Naming / Brand Design / Art Direction / Campaign / Pack Design
