Meta Ray-Ban
SPEC PROJECT
How do you get the whole world wearing Meta smart glasses?
During a total solar eclipse, millions of people around the world stop what they are doing to watch the same extraordinary moment. So why not give them a reason to experience it through Meta smart glasses?
The August 2026 Solar Eclipse presented Meta with a pretty perfect opportunity. Give out solar eclipse glasses around the world and turn a shared global moment into a reason to wear Meta smart glasses. One shared moment. One completely natural reason to put glasses on. And one hell of an opportunity to get the whole planet wearing Meta smart glasses.
SKILLSET
Art Direction / Brand World / Campaign / Copywriting / Creative Strategy / 3D Design
