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SHORTLIST | OCEAN DIGITAL CREATIVE COMPEITION '26
How do you turn managing student money into something students actually want to engage with?
In a market largely featuring product-led marketing, how do you market and communicate a new music player in a way which stands out to consumers?
Disrupting the typical product-led visuals in the market, Void instead aims to communicate the vast black hole that can be left without music. The identity and campaign puts focus on the silhouette of the product, cleverly illustrating the solution.
SKILLSET
Strategy / Naming / Brand Design / Art Direction / Industrial Design / UI / Web & Digital / Campaign
