Lloyds Level Up
SHORTLISTED | OCEAN DIGITAL CREATIVE COMPETITION
How do you turn managing student money into something students actually want to engage with?
Level Up transforms Lloyds’ student overdraft into an interactive arcade game. Using Ocean’s full-body sensing technology, students physically play their way through everyday financial pressures, with playful banking-meets-gaming mechanics, an Overdraft Meter, power-ups and a live university leaderboard.
By turning something that can feel daunting into something competitive, social and genuinely fun, Level Up makes financial support feel less like a safety net and more like a power-up.
SKILLSET
Art Direction / Brand Design / Brand World / Campaign / Copywriting / Creative Strategy / DOOH / Game Design / Naming
