Equalidas
SELF-INITIATED PROJECT
A bold brand response to gender inequality, transforming Adidas’ most iconic asset into the universal symbol of equality.
Adidas is the brand with three stripes—except when it comes to gender equality. By reducing its iconic stripes from three to two, Equalidas transforms one of the world’s most recognisable brand assets into the universal equals sign.
Spanning an out-of-home campaign, a dedicated sub-brand and a limited-edition apparel collection, the project demonstrates Adidas’ commitment to equality in a way that’s simple, symbolic and impossible to ignore.
SKILLSET
Strategy / Copywriting / Naming / Graphic Design / Art Direction / Campaign
